Logo Design
I love working on logos. It is so thrilling to be able to visually generate a sense of power and authority, or a fun, playful spirit through line, shape, value, texture and color.
I am very meticulous when I design graphic identity standards for a company. I am always very careful to involve the client as much as I can in choosing typefaces, colors and styles. I am generally just as excited as they are about the chosen visual direction.
Presenting someone with a logo and graphic identity standards should feel to them like you're giving them a brand new perfectly tailored suit; professional, exhilarating and motivating.
