Web Design
Like many designers with a print background, at first I viewed web design as too limiting and too complicated (and honestly it was 10 years ago). But I am a creative thinker and problem solver, so I quickly caught the web design bug.
Today, I am still solid with print design, but I am starting to lean more towards web and user interface design. I enjoy designing layout and typography in Illustrator and Photoshop, and building it out in HTML and CSS. I also know a bit of PHP to aid in dynamically generating web pages. This has given me the ability to design with consistency from the press to the web. I am what you would call an online brand specialist, and am passionate about assuring a company brand remains consistent from print to web.
Search Engine Optimization has become somewhat of a hobby of mine. I use a variety of tools to help with building page-rank and organic search. I am very familiar with Google Analytics and have used it extensively to monitor traffic, build Goals and Funnels and track keywords. I also use tracking with Salesforce to help sales track conversions.
On the paid side of the online advertising, I have a lot of experience setting up Campaigns and Conversion Tracking in Google Adwords, and successfully cut online advertising costs in half while maintaining and improving upon current keyword CTR (click through rate).
