Web Design
Designing for the web is about usability and the user experience. It's about presenting the right information to the consumer and creating a flow that leads a user to take action.
Before I create wireframes, design mockups or code HTML and CSS, I always immerse myself in a client's niche to gain a greater understanding of their overall business needs. I understand both the importance of the user experience and the need for a business to continually increase sales conversions.
It is for this reason that I also love working with marketing people. I've helped build email marketing and drip campaigns using tools such as Marketo, and have implemented web to lead conversion tracking into CRM tools such as Salesforce.
Last year I also became W3Schools certified.
