About Me


Being a designer is like being a musician in many ways. When you ask a musician what instrument they play, they might say they play the guitar. But what they might not mention is that they're also skilled in playing different instruments, writing music, recording, and adapting to the needs of different songs or events.

As a designer, it's the same for me. Am I a web designer? Absolutely. Am I a print designer? You bet. Am I a mobile app designer? Yes, indeed. Being able to work across various design 'instruments' demands different skills, and I love the challenge.

Whether I'm designing for digital platforms or print media, I use the same creative toolkit to establish visual hierarchy, connect elements, and guide viewers' attention. My aim is always to communicate visually, leading the viewer through what they should see first, second, and so on, and to prompt them to take action. I'm passionate about how a well-crafted UI can enhance the user experience and make a lasting impact.

Design is not just what it looks like and feels like. Design is how it works.
- Steve Jobs

In today's digital era, it's crucial for designers to grasp how design principles apply across all forms of communication, both traditional and digital, from wireframes to websites and everything in between. And that's where I thrive — in exploring the endless possibilities of design in this ever-evolving landscape.


I am currently at Selective Insurance. View me on LinkedIn